Performance Marketing2025 — B2B Services
Google Ads Lead Gen
Search + PMax campaigns built for qualified leads.
ClientConfidential
IndustryB2B Services
Year2025
Timeline8–12 weeks
ServicesPerformance Marketing
StackGoogle Ads · PMax
LiveView project
01
Overview
Search + PMax campaigns built for qualified leads.
02
The challenge
The team faced a slow, manual and error-prone process that was hard to scale, with no single source of truth across systems.
03
The approach
01
Discovery
We mapped the workflow and defined the success metrics we would be measured against.
02
Design
Architecture and a clear plan you approve before a line of code is written.
03
Build
Agile sprints with weekly demos and continuous testing, so you see real progress.
04
Launch
Go-live, training and ongoing support — with a partner who sticks around.
04
The results
42%lower cost/lead
3–6 motypical payback
100%code ownership
It changed how the team works, day to day — and the results spoke for themselves."
Project Lead · B2B Services