Performance Marketing2024 — eCommerce
Lifecycle Email Funnel
Automated nurture flows that turn signups into revenue.
ClientConfidential
IndustryeCommerce
Year2024
Timeline8–12 weeks
ServicesPerformance Marketing
StackHubSpot
LiveView project
01
Overview
Automated nurture flows that turn signups into revenue.
02
The challenge
The team faced a slow, manual and error-prone process that was hard to scale, with no single source of truth across systems.
03
The approach
01
Discovery
We mapped the workflow and defined the success metrics we would be measured against.
02
Design
Architecture and a clear plan you approve before a line of code is written.
03
Build
Agile sprints with weekly demos and continuous testing, so you see real progress.
04
Launch
Go-live, training and ongoing support — with a partner who sticks around.
04
The results
27%more revenue
3–6 motypical payback
100%code ownership
It changed how the team works, day to day — and the results spoke for themselves."
Project Lead · eCommerce